Marquee Tourism Events Program (MTEP)

About the Program

Through Canada's Economic Action Plan, unveiled in Budget 2009, the Marquee Tourism Events Program (MTEP) provided $100 million in temporary two year funding for Canadian tourism events and marketing initiatives. These investments were designed to attract visitors to Canada and generate increased tourism revenues for years to come.

The program defined a marquee event as an annually recurring world‑class event that is well established and has a long‑standing tradition of programming and management excellence. A marquee tourism event generates significant levels of tourism and aims to attract a significant amount of international media attention to Canada as a tourism destination.

The Marquee Tourism Events Program ended on March 31, 2011.

How the Program Worked

Different program streams were established, each with their own program parameters and funding levels:

As well, a one‑time funding envelope was allocated to ten events taking place between April 1, 2009 and September 30, 2009 under the Summer 2009 Marquee Tourism Events funding stream.

Eligibility under the Program

Funding under the MTEP was available to non‑profit organizations, for‑profit organizations and First Nations Government organizations that organized recurring marquee tourism events.

Application Deadlines

The first call for applications under Tiers 1 and 2 of the program was issued on April 6, 2009, with an application deadline of May 8, 2009. The second and final call for proposals was issued on November 30, 2009, with an application deadline of January 8, 2010.

Monitoring and Reporting Obligations

MTEP funding recipients were obligated to provide evidence that government funds were applied as intended: to help deliver enhanced world-class programs and experiences for tourists.

Recipients were subject to monitoring and independent audit. Where funding was provided, recipients were required to provide an independent study examining the economic impact of the funding as well as annual audited financial statements for the two years following the completion of the proposed project.

Eligible Expenses Under the Program

Categories of eligible expenses included:

  • capital projects (e.g. new stage);
  • equipment;
  • marketing and promotion;
  • audit and reporting expenses for funds provided through the program;
  • programming costs (e.g. artist fees); and
  • other costs deemed reasonable and required to complete the project.

Contributions and Recipients

The 107 projects funded by the program over the two years were completed on or before March 31, 2011.